We create bonds between people and companies.
My name is Yannick Pian. I'm a visual designer and I founded Humans And Co.
I help companies develop an impactful brand presence, user-friendly experiences and credible communications. As a result, I solve real problems that end-users face when they interact with brands.
An experience or brand does not stop at a simple logo but encompasses all the touchpoints that an individual could have with the company. It is therefore necessary to understand that your brand is affected by the experiences you offer them at each stage of the relationship. From the dissemination of your offer to the delivery of the product, including internal tools and the support service; everything impacts the perception of your brand.
Humans and Co. focuses mainly on the visual and functional aspects of brand touchpoints but does not neglect strategic implications.
Among the most frequent asks: print design, brand identities, packaging, professional illustrations, web design and development, interface design with UX analysis (user experience), or the development of communication concepts.
Ville de Carouge • IATA • La Nébuleuse • Ville de Renens • Frédérique Constant • Orange • Zero Waste • Gotham • Brave Foods • Metro • Food Hack • Ecôle Hotelière de Lausanne • Batmaid
As you might have guessed, the method is meant to be human-centered. Since there is no one-size-fits-all solution, it is important to focus on understanding the problem at hand. For this, a study of user groups and an empathetic approach inspired by Design Thinking is necessary. There are a large number of tools and processes that provide a better chance of success, thus avoiding the development of solutions that will not meet the objectives.
- D&AD Pencil
- D&AD "In-Book"
- Loeries Award - Silver
- Loeries Award - Nomination
- Bookmarks Awards 2011
- Bookmarks Awards 2010
- Best Packaging Design - European Beer Awards
- Behance - Digital Art Feature
- Behance - Web Design Feature
- Behance - Branding Feature
- The Die Line Feature
- Big Screen Project Feature - NYC