Creation of an identity from scratch, to enable a startup to start prospecting and marketing its telephone rental service. An identity that has the sweet scent of freedom.
Tinkeo was born from the encounter of two business owners wanting to offer a smartphone rental service that challenged large networks. The model, cyclical in essence, is a subscription that allows customers to update their phone constantly, as well as a coverage in the event of breakage. The service model is based on recycling damaged devices.
In order to position themselves in the market, the two entrepreneurs needed a professional and dynamic brand identity. To do this, we had to develop a name for the company and a visual concept around it.
The name tinkeo offers other advantages: the sound produced during its pronunciation ('tink') recalls the sounds emitted by mobile devices.
Design of a professional brand identity for a young renewable energy installation company.